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Lynda 5-Day Mograph Challenge: Typographic Logo Animation Tutorial - AppzDam

You've learned how to put company logos in motion. Now, the challenge is to reflect that same energy and branding using only type. This 5-day mograph challenge builds your motion graphics skills one day at a time by asking you to create a different typographic animation each day. Along the way, author EJ Hassenfratz offers tips and techniques to guide you through the challenge.

About the challenges

- Welcome to this week's five day Motion Graphics challenge. The way this course is structured is you'll have one full day to complete one of five animation challenges. So use your time wisely. A couple of important things to remember, though. One, go through these challenges in order as each set builds off of the one that comes before it. And two, don't skip ahead. I want you to be able to come up with your own solutions without it all being influenced by mine. You're not fully challenging yourself if you're just looking at someone else's answers to the test, right? So at the end of each challenge, be sure to check out my solution video to see exactly how I achieved my result.
And most importantly, have fun with this. This five day challenge has been created solely to help you improve on your Mograph skills one day at a time. And please don't be afraid to go share your gifs that you created with others. Post them up on social media using the hashtag #5daymograph. And submit your animated gifs to the challenge's Tumblr page at Now let's get animating.

Before you get started

- For each Mograph challenge, you can use whatever software you want to create your animation, whether that be Flash, After Effects, Blender, CINEMA 4D, or any others. You should already be familiar with basic animation principles, so if you need to polish up on these, check out's animation course list to refresh your skills. The specific goal of each five day challenge is to create a short animation that you'll then covert to a gif. The standard method of this conversion is through Photoshop, also a popular topic on
So why gifs, you may ask. Well for one, it's a hugely popular file format for sharing animation on the web. It also adds to the constraints that will make the challenges even more interesting, and in some ways more exciting. Since we're working in the gif format, you'll not only be limited by the day's theme, but also by the animation length and the file size. Most gif hosting sites have an animated gif file size limit., for example, has a file size limit of two megabytes.
To keep file sizes in check, you'll need to keep the animation relatively short, about three to seven seconds. And may even need to have a unified color palette. You shouldn't be discouraged by these limitations. Not only do they allow you to narrow your creative focus, but the constraints of file size, color palette, animation length will also require you to flex your creative problem solving skills. So let's get started.
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